(5-minute read) While you may judge a website by its appearance, that’s only one of the many qualities of an excellently designed website.
Here are other website features you must pay keen attention to:
1. Quality Content
Have you ever visited a website? The obvious answer is yes! then, you’d agree with me that you were on that website because you are looking for answers, products to purchase, entertainment, or something else depending on the type of website. What kept you scrolling and navigating other areas of the website? Exactly! the website provided the relevant information you require straight up, no beating about the bush kind of vibe, and of course, if otherwise? you are out! A good website must meet the needs of its visitors and provide them with whatever it is that they are looking for with ease and guide them through every step of the journey. Content is King and visitors trust and do business with brands that provide more knowledge about their pain points.
2. Functional and User-friendly
There are many website templates out there, quick fixes, plug-and-play sort of. While they guarantee fast turn-around it’s important to take note that they are likely not going to fit your business because every business is unique, and so are its audience, operations, and a whole lot of moving pieces. No one knows your customers like you, effective websites are the ones built with the end users in mind and tailored to business specific needs. Your website should be easy to use and provide a good user experience. This includes a clear call to action (CTA), easy website navigation and layout, unique and consistent branding. A well-tailored website that put your processes and operations gives your business an edge and guides your clients as though you were there! That’s the website you need!
3. Less is More
A website doesn’t have to have too many elements simple and clean designs have been proven to be most effective. Simplicity reduces distractions and your visitors can focus and quickly get the message you are trying to pass across, you can use other third-party content structures such as social media eg Instagram as a digital footprint to house other content. This practice will make your website load faster.
4. Easy Navigation
Poor navigation frustrates users and often harms the user experience of your website. The use of drop-down navigation, mega menus, etc makes it faster and easier to access information thus an overall better user experience.
5. Fast Loading Website
We lived in a world of instant answers. Your website loading time needs to be fast to provide a good user experience. Slow-loading websites are likely to lead visitors and go somewhere else. A good investment in quality web hosting can help.
6. Mobile friendliness
As of 2022, 62.06% of all website traffic comes from using mobile devices. It recommended designing a website with the best mobile experience and then adapting to other devices: desktop, tablet, etc
Are you looking to build a website? Why not take the opportunity of our free consultation that guides you to build the website that solves a need for your business. Reach out to us here for personalized assistance. We’d be more than happy to answer all your website related questions. You can also check out our FAQ’s for common web related questions some of our clients asks.