Murdering Mistakes Business Owners Make in their brand promotion
While it’s true that we are in a digital era, a concerning amount of business owners are dismissing physically printed materials as being “Old fashion” and unnecessary and the focus has shifted the bulk of their attention solely on only digital promotions. Examples of these include websites and social media such as Instagram, Facebook, Twitter, WhatsApp etc.
Yes! Digital promotion has a whole lot of benefits worthy of the attention given. Digital adverts have played a huge role and are a crucial business marketing strategy. This is not far-fetched as consumers now spend a huge amount of their time connected to the internet majorly through their smartphones. That you are reading this article is clear proof of this. You make decisions about goods and services you want to buy, and problems you are looking to solve and are more likely to “ask google first” or “Siri” to find answers.
Businesses that have an online presence have benefitted and had exponential growth in their sales, brand awareness, credibility etc. you should too!
However, while digital promotion is beyond reasonable doubt an important marketing strategy, it might be ineffective! This is because digital media is highly competitive with lots of distractions hence your customers might not even eventually pay attention to your offers. On the other hand,
Print media could be the most powerful missing tool to reinforce and get more attention to your brand. Some examples of print media include business cards, creatively designed banners, thank-you notes in your products, brochures in your shop or office space, ads on billboards, and even product packaging such as customized nylons, a paper wrapper, delivery stickers etc. It is imperative that you utilize at least some of these mediums to solidify and communicate your brand’s marketing effort
Print media creates a psychological understanding of “realness” that you would not get with digital media in the minds of your customers. Thus they are more likely to remember your brand. The sole act of physically interacting with a business flyer or brochure stimulates the memory section of your customer’s brain more than a phone screen can. This can give you an edge over the competition.
Similarly, prints have higher longevity than digital media, this helps customers to reach you easily when in the “buying stage” at no cost!
and more importantly the excluded percentage of your customers who are not online.
In the world of business, results are what matters! It would be a wise decision to explore the immense potential a healthy mix of Digital and print advertisement bring.
Are you looking to upscale and take your brand to the next level? Schedule a free consultation with us to discuss your amazing ideas. We are confident in our ability to provide a cost-effective business solution to achieve the results that you desire.
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